Bylined articles, opinion columns, and LinkedIn long-form posts that put your name in front of the right professional audience with something worth reading.
Thought leadership is not content marketing. Content marketing answers a question the reader has. Thought leadership takes a position on a question the reader did not know they should be asking. The goal is to establish the author as someone whose perspective is worth following.
The most common mistake in thought leadership is writing something that everyone in the sector would agree with. Consensus is not a position. A strong thought leadership piece takes a specific view that some readers will disagree with. That disagreement is evidence that the piece has something to say.
The brief for a thought leadership piece covers: the position you want to take, the evidence or experience behind it, the audience you are addressing, and the reaction you want to create. Writing begins after the position is agreed. This prevents the most common failure mode: an article that sounds smart but says nothing.
Available formats: journal-style bylined article, trade publication op-ed, LinkedIn long-form post, newsletter column. Each format has different structural requirements and is written accordingly.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.