Studio

The studio.

TempleCopywriting di Marchetti Luca. Roseto degli Abruzzi, Teramo, Abruzzo, Italy. Founded 2021. Six copywriting disciplines. All services delivered digitally.

Luca Marchetti — Founder

Structure before style.

The name came before the studio. A temple without a sound structure is just stone stacked on stone. Copy without structure is just words. Every project starts with a brief because the brief is the structure.

Before starting the studio in 2021, six years in-house at companies in Milan and Bologna. Writing investor updates, product pages, customer emails, sales collateral, and internal communications. Learning which copy worked, which did not, and why.

The studio is deliberate in what it does and does not do. Six disciplines. Fixed prices. One revision round. All work delivered digitally. No retainers that drift. No scope that expands without agreement. The brief is the contract. The timeline is the contract. The price is the contract.

Roseto degli Abruzzi is on the Adriatic coast in Abruzzo. It is a different pace from Milan. That difference has shaped how the studio works: methodical, unhurried where unhurried is correct, direct where directness serves.

Get a quote → How it works
2021
Founded

Studio principles.

01
Brief before writing

No brief, no work. The brief is not a formality. It is the project specification. Copy written without one is guesswork.

02
Fixed prices

The price is agreed before work begins. It does not change unless the scope changes by mutual agreement in writing.

03
One revision round

One structured round addresses accuracy to the brief. Additional rounds are available at the hourly rate.

04
Digital delivery

All work delivered digitally. No meetings, no travel. The only thing that moves is copy, and it moves quickly.

05
No AI-generated copy

The copy is written by a person. AI tools may assist research, never writing.

06
Honest scope

If a project is outside what this studio does well, it is declined. There is no value in accepting work that cannot be executed properly.