Product descriptions that do the selling: specific, accurate, and written to answer the question the buyer has not asked yet.
Product descriptions fail in one of two directions. Either they list features without explaining why those features matter to the buyer. Or they make generic claims (premium quality, best in class) that no buyer takes seriously. Good product copy does neither.
The brief for a product description set covers: who is buying, what they are comparing your product against, what the specific features are, and what aspect of the buyer's situation each product solves. The output translates each feature into a benefit that the buyer can picture in their own situation.
Five products per set is the standard unit. This reflects the efficiency of establishing voice and approach at the start of a set and maintaining it across products. Larger sets (10, 20, or 50 products) are quoted at a reduced per-unit rate. Contact for bulk pricing.
Available for physical products, digital products, subscription services, and B2B product lines. The brief covers differences in approach for each category.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.