Press releases written in standard wire format: ready to submit to media contacts, distribution services, or your newsroom without further editing.
A press release has a format that journalists know and expect. Deviation from that format increases the chance of the release being ignored. The standard structure exists not because of tradition but because it allows a journalist to extract the story quickly and file on deadline.
The releases written here follow AP wire format: inverted pyramid, active voice, one story per release, and quotes that add something the news paragraphs cannot. The boilerplate section covers the company description, which is used across multiple releases and updated when the company's description changes.
Common release types handled: product launches, company milestones, executive appointments, partnership announcements, event announcements, and funding rounds. For crisis communications, a separate consultation is required.
Delivery is within 1 to 2 business days. If you have a media deadline, specify it in the brief and the timeline will be confirmed before work begins.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.