Scope
Four-page web copy pack. Homepage, about, services, and contact. Client had been live for 6 months with no enquiries. The previous copy described the firm in internal language, not client language.
Outcome
Three new client enquiries in the first seven days after relaunch. Direct attribution via contact form. No change to traffic or advertising in the same period.
Scope
2,400-word sales letter replacing a 5-slide information PDF. Brief included objection mapping from intake form data. Letter structured around the specific objections collected.
Outcome
7 replies from 40 sends. 4 became paying clients. The PDF had generated 0 replies from equivalent sends.
Scope
12 articles over 6 months. Mix of educational content and opinion pieces. All structured from approved outline before writing.
Outcome
Organic blog traffic increased over the period. Three articles generated direct enquiries via embedded CTAs. Email newsletter unsubscribe rate dropped during the period.
Scope
1,200-word opinion article on a specific regulatory development placed in a sector newsletter. Brief focused on a position the reader would disagree with enough to engage.
Outcome
Two readers contacted the firm within three weeks of publication, citing the article specifically. One became a client.
Scope
60 product descriptions rewritten across the online catalogue. Feature-to-benefit approach. Voice calibrated in the brief before any copy was written.
Outcome
Session duration on product pages increased. Add-to-cart rate improved across the updated listings in the first 30 days.
Scope
Product launch release in standard AP wire format for a new line of Abruzzo-certified products. Two executive quotes included. Submitted to a regional trade contact list.
Outcome
Picked up by two trade publications within one week of distribution. Both ran the release with minimal editing, as releases in correct format typically are.
