Six copywriting disciplines. Structured for the reader. Fixed prices confirmed before work begins. All services delivered digitally from Abruzzo.
Multi-page copy bundles for business websites: home, about, services, and contact copy written as a cohesive unit with consistent voice and structure.
Articles and blog posts that are actually read: structured for the reader, accurate to the subject, and written to hold attention past the first paragraph.
Long-form persuasion documents that handle objections, build trust, and make the case for your offer in the time it takes to scroll from top to bottom.
Product descriptions that do the selling: specific, accurate, and written to answer the question the buyer has not asked yet.
Bylined articles, opinion columns, and LinkedIn long-form posts that put your name in front of the right professional audience with something worth reading.
Press releases written in standard wire format: ready to submit to media contacts, distribution services, or your newsroom without further editing.
A Bologna-based consulting firm had been live for six months with no contact form submissions. The homepage described the firm in terms the firm used internally, not terms clients used. Four-page web copy pack. Rewritten in the language of the client problem, not the firm description.
A course creator was sending a 5-slide PDF to leads who requested more information. Most never replied after receiving it. A 2,400-word sales letter replaced the PDF. The letter was structured around the specific objections collected from client intake forms.
A senior partner at a Milan law firm wanted to build profile in the infrastructure sector. A 1,200-word article on a specific regulatory development was placed in a sector newsletter. Two readers contacted the firm within three weeks.
Five steps. The same each time. What changes is the content of the brief, not the process.
TempleCopywriting is a one-person studio. Luca Marchetti started it in Roseto degli Abruzzi in 2021 after six years working in-house at companies in Milan and Bologna, writing everything from investor communications to product pages to customer emails.
The studio name comes from a simple principle: structure before style. A temple without structure is just stone. Copy without structure is just words. The six services offered here share one approach: define the problem first, then write toward the solution.
Fixed prices. Fixed timelines. One revision round included. All work delivered digitally. No subscription, no retainer, no ongoing commitment unless you want one.